Business models for apps and widgets
This afternoon I spoke to the Stanford class on Creating Engaging Facebook Apps. As I said at Web 2.0 expo, building big businesses online is hard work. While it isn’t hard to start an app company,...
View ArticleIs games 2.0 just around the corner?
Yesterday I put up a post claiming that Web 2.0 has been driven by variablization: Variablized Development Costs Variablized Content Costs Variablized Marketing Costs Variablized Distribution Costs...
View Article2008 Consumer Internet Predictions
Last year I made some predictions about the consumer internet in 2007 and they were at least directionally correct. So let me take a crack at 2008. Regular readers will not be surprised at some of my...
View ArticleForecasting ad sales for web startups
Andrew Chen has a good post on how to forecast advertising for web startups: The right way to model out inventory is a number of equations – I’ll pretend that a site has two types of inventory, their...
View ArticleFour flavors of ad targeting
I recently had lunch with Iggy Fanlo, CEO of Adbrite. He is one of the most thoughtful people I know in the online ad business and I always enjoy our conversations. He related to me how he sees ad...
View ArticleWhat do fourth generation ad networks look like?
There has been a proliferation of online ad networks over the last decade. There are three distinct generations of ad networks, and they have each excelled at a different part of the value chain: First...
View ArticleMore ad networks or less?
In their most recent Razorfish digital outlook report, Razorfish (a leading interactive ad agency) found: A closer look at the distribution of ad spend by Razorfish clients reveals several trends,...
View ArticleGovernment could make monetization even harder for online ad networks and...
In the last few years, behavioral targeting has gone from being an interesting experiment to core to the success of many ad networks. Many networks are using data collected from one site to improve the...
View ArticleMore pressure to limit behavioral targeting threatens startup media companies
Last month I raised some concerns that the government could make monetization even harder for online ad networks and publishers through limiting their ability to do behavioral targeting. The pressure...
View ArticleWhere will the next ad network breakthrough come from?
I’ve noted in the past that the four core competences of ad networks are: Aggregating Inventory Aggregating Data Targeting Sales Better targeting has historically been one core area of competition for...
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